purpose of interview

There are many different purposes why an interview is taking place. This means that there will different techniques which you have to use to get the information and the answers which you want out of your interview. Some of these purposes of interview are:

• Research
• Understanding
• Inform
• Interpretive
• Emotional

Research

Research interview is where the interviewer asks specific questions which allow them to learn about the subject which the interviewee has a knowledge. For Example if the interviewee was an expert the interviewer purpose would be a research interview. As wee want to know what the expert knows on the subject. 

Understanding

these types of interviews increases the audiences understanding of the issue. this is done by the interviewee talking about the subject which they know about. this could be speaking about a certain subject and the interview would be about that subject, this allows the interviewee to talk about. this will then allow the audience to understand the subject better.

Inform

Inform is an interview which the interviewee informing their opinion or view on a specific subject. These sort of interviews would be 

This interview is informative as it gives you some background information on Guardians of the Galaxy as well as the television show parks and recreation. he also informs the audience about certain points in the film, this may persuade them to go and watch the film. So this is an imformative interview as the interviewee informs the audience and the interviewer on a certain subject, which in this case is the film. 

Interpretive

the purpose of interpretive interview is to express or explain the interviewee opinion. So this purpose would allow the audience to learn more through the interviewee expressing there opinion. On a certain subject. an example of this interview Purpose would be the Bear Grylls interview with Piers Morgan.

5:13-6:23

This interview is an example of interpretive interview. This is it because as it shows the audience Bear Grylls' friends and wife's opinion on him and what he does. So this interview gives their opinions on what he does. Being this type of interview allows the audience to find out and understand their point of views and their opinions. This allows the interview be more formal as they are trey

Emotional  

An Emotional interview is getting the audience to see the story from someone else's point of view. So this sort of interview allows the interviewer to show the emotions they are feeling. These interviews would be more personal interviews and would be more informal as they will need to get them to open up about their emotions. So a combative style of interviewing wouldn't work. 

6:30-7:06

This is an emotional interview because it allows the audience to see how Angelina Jolie feels about a certain topic and issue. It shows that it is an Emotional Interview because she speaks about her operation and what she went through. she also speaks about why she did it. This also means that they will be more than likely to use more open questions which means that she can expand more in her answers. This allows the audience to know more indepth about what she is speaking about. 

Body Language

An interview could change by the type of body language which is shown from the interviewee and the interviewer. Open and good body language could allow an interview go well it also allows and interviewee open up which therefore makes them more than likely give you more detailed answers. The good body language includes active listening  , eye contact and sitting facing each other and could also be mirroring.

Active listening
Active listening ensures that the interviewee knows the interviewer is listening. They can do this by a number of ways which include the nod, also can do this by choosing questions depending on what they have answered before and even giving responses like 'sounds interesting' and 'oh tell me more'. This makes the interviewee feel more comfortable and makes them open up more as they know the interviewer is listening. This also makes them feel like someone is listening to them. This also allows them to open up more as they want to be listened to.

Eye contact

Eye contact is also a form of good body language as it allows the interviewee to feel like the interviewer is paying attention and they are interested. Which is a good example of body language as it allows the interview to build rapport. So this could help the Interviewee to open up more and answer Key Questions.

Mirroring
Another form of good/open body language is sitting facing each other or mirroring. This also makes the interviewee feel more comfortable and will also allow them to open up more, which then also creates them to answer more detailed answers. When they probably wouldn't if it was closed body language. As open language helps to create and build rapport. An example of mirroring is shown below

This still shot of Oprah interviewing Lindsey Lohan shows mirroring. This is what she shows in all her interviews. But we can see that she is mirroring Lindsey Lohan's body language. This helps Lindsey to feel more comfortable and will open up more. This is also an example of good body language because they are both open and they are facing each other. Also both look relaxed and have the arms open. This helps to build rapport which allows the interviewer to get  more personal information out of the interviewee.

Building Rapport

Building Rapport is when your body language and questions allow to build up a level of trust and understanding. you have to Build Rapport even if you don't agree with their opinions. with this it allows the interviewee to open up more and feel comfortable. which makes them answer more detailed and more emotion. An advantage of Building Rapport is that hey will become more comfortable. this will allow the interview to speak about more sensitive subjects. But a disadvantage is that it could become too informal and may go off topic.

Bad Body Language 

Bad body language could make the interview be very closed and the interviewee might not open up about anything which might make them walk out or refuse to answer questions. Examples of closed body language is when you have your arms crossed and you don't mirror them and don't have any eye contact and they don't face each other. So this is the opposite to Open body language so this has the opposite effect on the interview. An example of this is



This interview shows bad body language because he isn't looking at her this makes her somewhat feel like she is left out. This is why she goes mad and gets angry. To have a better interview instead of sitting in the middle of them he could of sat on the side. Such as Alan Carr and Graham Norton or Jonathan Ross do as the are sat to the side so they are not turning there back on one person when speaking to others. Like below where Jonathan Ross is sat to the side of the guests this allows the host to speak to all of the guests at the same time and not turn his back on any of them.

source: http://i.ytimg.com/vi/VPl__BQ1il4/maxresdefault.jpg

interview styles

In different interviews the interviewers use different styles to get different answers out of the interviewee. they do this depending on what is the topic and who is the interviewee and why they are there. the types of different interview styles are

Hard news

Hard news is news which effects peoples everyday lives it also is serious. Examples of this is politics, laws and war. These will be the hard hitting stories. Hard news stories are usually on the main stories on the news at 6.
Example
http://www.bbc.co.uk/iplayer/episode/b06gxyjw/bbc-news-at-ten-15102015
An example is the news at ten on the BBC these below are the stories which came up on this episode
NHS- the story about NHS is classified as a hard news story because the anything affecting the NHS affects us whether it be problems with care, more Doctors and Nurses signing up to active duty, or the NHS becoming a private sector
Crash- The plane crash is hard news because it directly affects the people related to those 270 people who have passed during the crash
The troop numbers will remain at 10,000 soldiers in Afghanistan reversing what the President had aimed- This affects international politics

Human interest

Human interest stories which also can be called soft news are when it doesn't affect peoples everyday lives but they are interested it. An example of this is royal baby.

This is an example of human interest as the royal baby isn't going to affect people everyday lives. But they are interested so it is Human Interest also known as soft news. 

Entertainment

Entertainment also might overlap with promotional; this is when the news or interview is with a celebrity. This is news and interviews which are there to entertain. These interviews would usually take place on shows such as Alan Carr and Graham Norton. They would be more casual and like you were speaking to a friend. 

An example of this is 'Angelina Jolie Interview on the today show.' Here she speaks about her family and marriage to Brad Pitt; she also speaks about her work in developing countries and the differences between her life and the families in the developing countries. 

Investigative 

Investigative news would be an interview which would be getting information and details into a story. This sort of interview would be about conspiracies or on big events and would be shown on documentaries which would be about the subject or event. 

Promotional
Entertainment interview would be or the entertainment for the audience. For example would be an interview with a celebrity. These interviews are similar to the promotional interview and sometimes overlap.
Example

An example of this is the interview of Chris Evans. This is because that he is speaking about his film and what was the filming experience like. Also they were speaking about what was the character like. All of these questions make the film become more popular and help make people want to see the film.

Combative

A combative style of interview is where the interviewer asks a question in an aggressive way. It also may be competitively asked or re worded and asked again. This is usually used on politicians and company managers. This is used because they have media training so they wouldn't answer the questions as they are trained to dodge the questions they don't want to answer.